International legal practice Osborne Clarke has advised Ebiquity plc, an independent marketing and media consultancy operating out of EMEA, North and South America and Asia Pacific, on the proposed disposal of its advertising intelligence business to Nielsen Media Research Limited, a subsidiary of Nielsen Holdings plc, the global measurement and data analytics company. Quayle Monro Limited acted as Ebiquity’s corporate finance advisor in respect to the transaction.
The disposal will accelerate Ebiquity’s pivot towards becoming the world’s leading tech-enabled marketing and media analytics consultancy and assist the Company in achieving its Growth Acceleration Plan communicated to shareholders in September 2016.
The disposal is subject to certain conditions, including approval from the Competition and Markets Authority.
The Osborne Clarke corporate team that advised on the transaction was led by Partner Rebecca Gordon who was assisted by Senior Associate Rebekah Winsor. Additional support was provided by Competition Partner Simon Neil, Commercial Senior Associate Simon Bollans, Employment Senior Associate Claire Bowles, Real Estate Senior Associate Helen Jeans, Tax Associate Alistair Godwin and Banking Associate Anisa Dudhia.
Osborne Clarke’s corporate team is considered a go-to practice for many companies in the tech, media and comms sector, working with global businesses to fast-growth start-ups and market challengers. The team advises at every stage of company development across all corporate issues, from equity and debt fundraisings to M&A, IPOs and JVs.