Regulatory and compliance

Advertising and marketing regulation

Marketing is a key activity for any business, but get it wrong and the penalties and reputation damage can be enormous. Unlike most firms, we have a dedicated team focusing exclusively on advertising, marketing, adtech and media issues. In fact, our bench of advertising law specialists across our international offices is second to none, and we are recognised as one of Europe’s leading teams by Chambers, Legal 500 and JUVE. As well as advising on marketing contracts, disputes and IP issues, we deal every day with matters involving regulators such as the ASA, Ofcom, the ICO, PhonepayPlus and the CMA.

Our in-depth knowledge of the industry and its evolving issues – like native advertising, agency incentives, ad-blocking, social media influencers and programmatic buying – means we can quickly get to grips with problems and help clients engage with regulators in meaningful and productive ways.  We’ve also assisted businesses in lobbying successfully for regulatory changes to better reflect modern practices and societal expectations.

Visit our dedicated marketinglaw website, for 16 years of the very best writing on marketing and advertising law.

 

Experience


Eurostar

Negotiated a sponsorship agreement with LOCOG for official supplier status to the 2012 Olympic Games.

Visa

Advised on ambush marketing issues and its sponsorship of the 2012 Olympic Games and "Team 2012" and other Olympics matters.

Lowe & Partners

Drafted and negotiated a talent agreement with Eva Mendes for her association with the Magnum ice cream brand.

Expedia

Created the best practice guidelines applicable to Expedia and Hotels.com marketing campaigns to be launched throughout Europe.

Eurostar

Managed a global trademark portfolio on behalf of Eurostar UK Limited, SNCF and SNCB.

European Sponsorship Association

Advised on sponsorship issues and political lobbying; drafted ESA's policy on alcohol sponsorship, its grievance policy and code of practice.

Centrica

Negotiated the broadcast sponsorship agreement between ITV and British Gas for the "Green Up Your Life" series and advised on advertiser funded programming projects.

Channel Five

Advised on its deal with Netplay for late night coverage and promotion of online gambling activity.

Ambush Marketing

Provided ongoing advice to a range of sponsors, non-sponsors, agencies and rights-holders on ambush marketing and ambush protection issues.

Alberto-Culver

Drafted and negotiated a broadcast sponsorship agreement for Tresemme's sponsorship of the "Make Me A Supermodel" series.

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