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Sales Channels
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Perhaps there has never been such acute interest from senior management in issues surrounding channel strategies and routes to market. Companies are finding it increasingly difficult to differentiate themselves from their competitors, products can be copied in weeks or days, and technology is transforming the way that businesses sell their products/services. Using extensive channels to market is the effective way to get traction in the market.

Successful sales channel strategies rely on clear legal agreements, something we’ve specialised in for many years. Whether you’re in the technology, banking, manufacturing, retail or other sectors, you’ll find we offer a service that suits the way you do business. We’re used to drafting and negotiating agency, distribution, reseller, VAR, OEM and partnering agreements and we can advise you on the initial structuring process, right through to termination.

Our advice includes different ways to market, franchising and how a client's operations may be affected by European competition/anti-trust law. Our Retail group takes an integrated approach to the retail sector and our experience covers the full length of the retail supply chain, from manufacturers and wholesalers, to distributors and out-of-town, mid-town, high street and shopping centre retailers, as well as e-tailers.

As one of the few European law firms with a Silicon Valley office (at the heart of the tech sector), we also counsel US corporates on establishing or managing sales channels throughout Europe. Whether selling or licensing into Europe, we regularly 'Europeanise' US legal agreements coming from our clients' US headquarters.

Examples of our recent experience include:
  • advising on new EU Block Exemption compliant dealer network/franchise agreements covering major brands (including Land Rover, Jaguar, Nissan, Renault and Toyota) in the UK alone, as well as negotiating these agreements (and pan-European standards) with the relevant car manufacturers
  • negotiating a major distribution agreement in relation to agricultural products for Masstock
  • advising Arcot on a pan-European review of distribution/reseller agreements

Lara Burch
t +44 (0)117 917 4268
lara.burch@osborneclarke.com

clients:
  • Arcot
  • Boots Opticians
  • Mulberry Group Plc
  • VTech
  • Versant


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