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Marketing & Brand Management
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Marketing departments and their agencies always knew that they operated in a tricky legal and regulatory environment. But with communications spends increasingly moving away from traditional TV spot ads and into areas such as viral marketing, mobile campaigns, online promotions and advertiser funded programming, things are only going to get harder. Couple that with regulatory re-vamps, new sensitivities on food, alcohol and financial services issues, and the relentless tide of complex new EU legislation, and the need for expert specialist marketing law advice has never been more acute.

Osborne Clarke offers the highest levels of expertise in this area. We are the only firm to be rated by both the Legal 500 and Chambers & Partners' guides as top tier for both Advertising and Marketing and Sponsorship. The latter states: "The market recognises this firm as 'a true class act for its dependability, its astonishing international focus and the strong bench of people.'" Legal 500 says we are "respected for industry knowledge, customer focus and commercial edge. 'They're the pick of the bunch in advertising services'.

Our Br@ndlegal team works exclusively on advertising, marketing and media issues. We advise on marketing contracts of all kinds, including marketing services supply agreements, production, licensing and talent contracts, joint promotional activity deals and branded content agreements, including advertiser-funded programming (AFP) deals.

We also advise on all types of content issues and are regularly involved in brand selection, protection and maintenance work. Our clients, who include many of the top ad agencies, rely on us to provide fast and pragmatic copy and promotional clearance, both on a national and international basis. We are also experienced in helping resolve marketing disputes and complaints, and we have a good track record in dealing with advertising regulators and advising on related regulatory compliance issues, e.g. financial services, ICSTIS and data protection issues.

Visit our market-leading specialist website www.marketinglaw.co.uk for more details.

Examples of our recent experience include:
  • helping a leading UK ad agency and its globally recognised client resolve satisfactorily regulatory complaints about its TV advertising
  • acting for Domino's Pizza in a dispute with UEFA arising from marketing materials which UEFA claimed amounted to "ambush marketing" in relation to the Euro 2004 tournament
  • drafting and negotiating talent agreements on behalf of various brand owners and ad agencies for the services of assorted top models, Hollywood stars and sporting heroes

Nick Johnson
t +44 (0)20 7105 7080
nick.johnson@osborneclarke.com

clients:
  • Bartle Bogle Hegarty
  • Lowe & Partners
  • Porsche Cars Great Britain
  • Ryder Cup Ltd
  • Times Newspapers
  • Weetabix


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