When is “natural” not natural? It might just depend on which side of the pond you are

Written on 6 Dec 2018

As the attractiveness of ‘natural’ and ‘organic’ products continues to increase, we explore the legal implications of making “natural” claims on products – and we compare the restrictions and guidance between the USA and the UK. There are some important differences that marketers should understand if they are going to satisfy the regulators in these markets.

Osborne Clarke’s food expert, Katie Vickery, is joined by Alexander Koff from Venable LLP in the USA.