Data Gold Rush
Data is the commodity at the heart of the latest gold rush.
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We wanted to bring order to the confusion and to look beyond big data, helping businesses ask the right questions so they can better understand where data brings value now and in the future and be sufficiently informed to make the right decisions.
Here we examine what trends are emerging, what the opportunities are and what the barriers are to using data to further your commercial success.
Please click on the image below to download a copy of the report.
For the key findings of our recent survey with Ipsos MORI into how European customers feel about the use of their personal data click here.